What Does Hua! Mean?

Hua! (pronounced "hoo-ah") is more than a word—it's a mindset.

In the military, Hua! means a lot:
• "Yes!" when you're ready
• "I understand" when it's clear
• "Outstanding!" when it's excellent
• "All in" when it matters
• "Let's go" when it's time to move

But at its core? Hua! means pressing forward—no matter what.

It's the attitude I learned as an Army Ranger and now live as a believer.
Turns out, a life of faith requires the same warrior mindset: Press on. Trust God. Stay all in.

My Hua! Story

Summer 1984. Air Assault School at Fort Hood, Texas.

I'd been through Airborne School the year before and spent most of it frustrated—irritated by the harassment, the conditions, the nonsense of it all. But something shifted at Air Assault.

Midway through a "senseless" push-up session, I found myself actually yelling "HUA!" when the instructor barked "Assume the front leaning rest position!" I was surprised. I wasn't just complying—I was embracing it.

That's when I knew I'd been reprogrammed. Brainwashed, in a new and improved way.

Ranger School in 1986 reinforced it. There I learned another phrase that captures the Hua! spirit: "Ain't nothin' but a thang." No matter what happens or doesn't happen—you drive on. Pick up your gear. Keep moving forward.

Nearly 40 years later and long removed from active duty, I still say "Hua!" all the time. My family knows it. My friends know it. It's become my signature.

Because Hua! isn't just military slang—it's a life philosophy.

Hua! and Faith

Over time, I've learned that the Hua! mindset I gained in the Army wasn't separate from my faith—it was integral to it.

The life of a believer requires some of that same warrior mentality. When God calls you to step out in faith, you need Hua! When circumstances demand trust beyond what you can see, you need Hua! When obedience means doing the hard thing, you need Hua!

The Apostle Paul wrote: "Forgetting what is behind and straining toward what is ahead, I press on toward the goal" (Philippians 3:13-14). That's Hua! language—pressing forward, all in, no quit.

Today I'm a Bible teacher, a Sunday School instructor, and yes—a guy who still says Hua! That mindset hasn't left me: Face challenges head-on. Trust God. Press on.

Faith isn't passive. It requires action. It requires courage. It requires Hua!

I don't think you can live by faith without it.

The Hua! Attitude (Hua-tude)

Hua! isn't just what you say—it's how you live.

It means facing challenges head-on instead of avoiding them. It means staying positive when circumstances get hard. It means being all in—no half measures. And it means encouraging others to press forward when they need it most.

That's the daily choice: press on—not because life is easy, but because God is faithful.

Every morning brings new mercies. Every day demands courage. Every challenge requires faith.

This is the Hua! way.

Join the Hua! Community

Hua! Gear exists to spread this mindset beyond the barracks and into everyday life.

Whether you're a veteran, a parent, an entrepreneur, a student, or anyone trying to live with purpose—this is for you. When you use Hua! Gear, you're not just buying a product. You're declaring a mindset: press forward, stay all in, trust God, refuse to quit.

This is more than gear. This is a way of life.
Ready to press on?